The world of fashion is constantly evolving, and 2023 is no exception! As we approach the next decade, a plethora of new trends are emerging that will take the fashion world by storm. From bold colors to fresh silhouettes, there is something for everyone to explore. In this blog post, I will be taking a look at the upcoming fashion trends for 2023 that you won’t want to miss.
Wednesday, January 11, 2023
Sexy Back Bodysuit
HISO dress
Cargo Pants
Botega Short sleeve
Madison set
My Final Thoughts
Wednesday, November 9, 2022
Melasma, freckles, and dark spots are caused by excessive melanin production in the skin cells. These can be very hard to get rid of, but if you have the right formula it's much easier. Here's how to use Jeune Skin's formula to get rid of melasma, freckles, and dark spots permanently!
Monday, October 31, 2022
I've heard a lot of influencers promoting the brand Fashion Nova. I also remember this artist, Zhavia, who appeared on the television show The Four: Battle for Stardom. In one of her songs, "Fashion Nova got us in a house (ay), L.A living." So, it made me curious about Fashion Nova.
A Short Background
Fashion Nova was started in 2006 and is based in Los Angeles. Fashion Nova has always been privately owned, and CEO Richard Saghian has been in charge of it. He sells cheap "clubwear" and other clothes in malls around Los Angeles. He started the e-commerce site in 2013, and Instagram has always been a big part of it. Before he started Fashion Nova, Saghian had 60,000 followers on his personal account. He used this near-macro-influence to build a loyal following for his new brand. Saghian was one of the first people to realize that social platforms would soon be a key part of successful branding. He did this by jumping on the social media marketing wave early.
The Strategy
The brand also made its own success by using a strategy that has become trendy, if you get my meaning. There are a lot of fashion blogs out there. Fashion Nova knew this and started reaching out almost right away. Using its image as a fun and welcoming brand for all women, even those with more curves, it linked up with some of the most popular bloggers online. Most of the time, these bloggers had thousands of followers and subscribers on their social media sites and on their blogs as well. This meant that the more Fashion Nova made new lines and worked to improve its image, the more people started to recognize it as a brand.
The idea behind the brand, according to the brand itself, is to copy what works. This literally means that Fashion Nova looks at what stars and celebrities are wearing on social media and then makes their own versions. These versions are based on the cultures of famous people.
Basically, Fashion Nova pushes their brand through influencers to get noticed by millions of people. The Power of Influencer Marketing
You can slowly gain momentum if you find influencers in your circle and pay or otherwise reward the lower-level ones. People will want to wear those clothes, so fashion has the upper hand here. And Instagram's focus on pictures makes it a great match. We do not need to talk about making great pictures for Instagram because we have already done that. The clothes are the stars at Fashion Nova, as they are at every other fashion store.
Utilizing the Social Media
Behind all of that, though, is the mission or ethos. The site almost goes out of its way to get you to share. Instagram is a great place to learn how to run a profile because it is easy to share and full of hashtags. Do not think that what they are doing is advertising for free. They have used influencers and hashtags to start a movement. But, with over 7 million followers (as of today), it seems like Fashion Nova is showing every other fashion brand how to use Instagram correctly.
In Conclusion
My takeaway from this successful clothing brand business is that they really know how to work with their social media. Half of the population is now on social media. People watch YouTube videos more than regular TV programs on TV, and the most effective way to reach the customer is to dominate social media with the right influencer. Plus, their designs are very customer-friendly. I saw this hot dress by Kylie Jenner, but it's crazy expensive and when I checked Fashion Nova, they have almost the same style.
In conclusion, Fashion Nova really gets the attention of the customer.
Wednesday, September 7, 2022
It's 2022 and the majority of the countries around the world are giving individuals a "mask-off" option, most likely in places in Europe, Singapore, and Thailand. And since it's no longer mandatory, beauty companies have been so excited to create and market new lip products like lip gloss. You will see a lot of different lip glosses, like glitter lip gloss, moisturizing lip gloss, and even lip gloss kits. But I'm here to share with you the best drugstore lip gloss that fits within your budget.
Wednesday, August 10, 2022
I've seen a lot of influencers on Instagram having this minimalist dark monochromatic feed and they look interesting and sexy. They look powerful, confident and mysterious, and made me want to buy what they are wearing. So, I bought clothes that are almost the same to their style, the black and white outfit.
